Auto Calling - Automated Robo Calls Get Alerts Out Quickly
By Lee Simonson
Auto calling, also known as automated robo calls or phone blasting, is a technology that can dial thousands of phone numbers at once and deliver a pre-recorded message to recipients. Messages can be delivered to people who answer live or they can be left on voicemail or answering machines for later retrieval.
Auto calling is initiated "in the cloud," in other words, online. So there is no need for any special equipment or software to send alerts over the phone. Everything can be accomplished in four easy steps, once you establish an account with a service bureau:
1) Prepare a list of numbers, including area codes, on a database spreadsheet such as Excel. The better you prepare your list, the more success you'll have in reaching people. Once your list is done, you can simply email it to your auto calling provider.
2) Decide what phone number you want to use for your Caller ID. Where do you want to show the call is coming from?
3) Write your script. What kind of message do you want to convey? Is it an urgent message? A reminder for an appointment? Explaining what time a service or delivery will be made? A political call?
4) Record your message. You can record right over the phone with your provider, or email an audio file.
That's it. Your auto calling service provider can handle the rest. Just set the time you want your job to go out, and your calls can be delivered in a matter of minutes.
It's important to keep in mind that, in general, new federal laws make it illegal to use auto calling technology to send sales or telemarketing messages unless you have express written permission from those people you are sending the message to. Political robo calling is permissible, unless otherwise prohibited by state law. The federal government also allows "informational" calls such as appointment reminders or alert notifications.
Auto calling is a very powerful medium, and if used incorrectly, it can backfire on users who turn a welcomed call into an intrusion. Be careful on how you use the service. It can be the most cost effective and fastest way to get messages out, but on the other hand, it can also cause consternation. So approach your project carefully and with expert advice. Just follow a few simple rules and you'll discover how easy it is to take your messages to the masses.
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