Telephone Broadcasting Sends Recorded Messages to Phones
By Lee Simonson
Telephone broadcasting services can simultaneously and automaticallly send thousands of recorded messages over the phone. The calls consist of pre-recorded messages that can be used for alerts, notifications and other informational purposes.
Generally, most organizations that have a need to do mass calling, outsource the responsibilities to a broadcast service bureau to avoid purchasing any hardware or software. Outsourcing also enables customers to use "pay-as-you-go" pricing plans that eliminate the need to maintain expensive overhead such as expensive dialers and installed telephone lines, which could sit idle most of the time.
Another advantage to outsourcing is a greater capacity. Service bureaus generally have much more capacity to handle high volume jobs and can process calls more quickly by broadcasting several jobs at the same time. Simply, the service providers have many more outbound lines than a inhouse broadcasting system.
If you are looking for a company that can handle your telephone broadcasts, you should be aware of new Federal Trade Commission regulations that prohibit the use of auto dialers for commercial telemarketing purposes unless you've received the written permission from those you are calling. These new rules supercede the national Do Not Call list and say that if you are selling something you are prevented from using pre-recorded messages unless you've received permission.
However, "informational" and political calls are legal in most areas and can be used to get out appointment reminders, schedule cancellations, delivery notices, emergency alerts, school closings, and campaign announcements. There are any number of applications, including financial broker updates and reports, that are permitted as long as customers want to receive those calls.
Sending a telephone broadcast is simple and easy. Just email your phone number list in a common spreadsheet such as Excel to the service bureau and record your message over the phone. Tell the bureau when you want your job to go out and that's it. Be sure to keep your message short and to the point, and be sure to identify yourself and use a working Caller ID number which your service bureau will automatically insert in your account.
You can also ask for reports that will specify which numbers were reached and how long each connection was. You can use the reports to also delete disconnected and non-working numbers to keep your list clean and up to date.
When it comes to choosing a telephone broadcasting company, the cheapest is not always the best. You want to make sure that they have a reliable system that correctly reports deliverability rates. Overall, you'll find the technology is extremely effective in sending messages to targeted audiences for a fraction of what other mediums cost.
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