Town Hall Phone Conference Enables Political Leaders to Reach Out
By Lee Simonson
Town hall phone conferences are being used more often as a way for elected officials and executives to personally reach out to more people in a faster time and at less cost. With technological advances in digital voice broadcasting, town hall phone conferences will become more common place because they have become an ideal way to simultaneously contact tens of thousands of people who are part of a targeted audience.
Unlike television or radio messages that reach people who don't vote or aren't interested, town hall phone conferences can be designed to contact prime voters only, or in the case of business purposes, only customers. This provides an enormous advantage and insures that limited resources are used most efficiently in reaching constituents and that the per voter costs are much less than other mediums. The amazing part is that the technology is interactive and officials or executives can open up the town hall conferences to allow questions and answers, and can also have screeners who can keep the conversation on point with specific topics that the official wants to address.
It should be noted that this technology is completely opt-in. In other words, when the system begins dialing thousands of phone numbers, anyone who answers the phone is invited to press a number on their keypad to join in the teleconference if they so choose. If not, they can just hang up the phone. Everyone on the call has chosen to participate and no one is forced to listen to something they have no interest in, unlike a television or radio commercial.
This has become a popular way to accomplish several objectives, particularly from an elected official's point of view:
First, it is a way tens of thousands of voters can hear you discuss the issues of the day, in a live setting.
Second, your comments are never edited by news organizations to fit into 30-second sound bites. You can discuss any issue as long as you want and actually explain your position. (It's almost like having your own radio call in show, but you can target the audience you want to talk to.)
Third, your constituents will know and appreciate the effort you've made to touch base with them and to gauge and understand their opinions on the controversial topics of the day.
Fourth, you have the ability to time your town hall phone conferences to react to late breaking news so you can get ahead of the news curve, rather than fall behind it.
And fifth, your constituents and/or customers or associates never have to leave their homes to participate. You can talk to 50 people at a physical town hall meeting who make the effort to come out, sometimes during inclement weather, or you can talk to 20,000 people in a virtual town hall meeting and, from the comfort of their homes, they can get an opportunity to get involved. Many of them have probably never heard their officials in a live forum.
Town hall phone conferences can provide an immediate and effective connection in communicating with targeted audiences who want and need the latest information about government affairs, corporate announcements, or even non-profit campaigns.
Click here to see how town hall phone conferences work: http://www.orangepoint.net/town_hall_teleconference.html
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