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Using mass or bulk texting services to distribute messages quickly is growing in usage and popularity. There are five compelling reasons why organizations are turning to texting, also known as SMS (short message service), to get information out to their contacts.
First, it's easy. You can upload your list of opt-in mobile/cell phone numbers online and send your message with a click of the mouse. Your contacts receive their text immediately.
Second, it's the preferred method to receive information. For speed, convenience and deliverability penetration, nothing comes close to texting. Email use is now considered by many to be "too slow" and for a number of people, email is rarely checked. (Most people have been turned off to email because of the spam and junk emails they receive and don't want to be bothered spending their time sorting through their email.) However, nearly all cell phone users check their text messages. Moreover, most people have mobile text capabilities installed on their phones and service plans.
Third, it's inexpensive. Text reminders, notifications and other messages can be sent for pennies, and at a fraction of the cost of such other methods as postage.
Fourth, it's interactive. Texting can be a 1-way or 2-way means of communication. Not only can you send a text message to a group of people, but you can also receive text messages back. This is ideal for instantly gathering polling information or getting feedback, and works exceptional well for such things as large-scale voting. For instance, a stadium of 80,000 fans who are asked to pick a sporting event's Most Valuable Player, or a music concert where fans are asked to choose the final song for the evening.
Fifth, there are limitless applications. The use of mass texting is only limited by your imagination. Text marketing is growing by leaps and bounds as commercial businesses use it to stay in touch with their customers. Universities and colleges are using it to improve notifications to students about emergencies, events, deadlines, alumni relations and even parking alerts and closings. Professional sports organizations are using it to sell tickets, announce special events, and polling fans. Electric utility companies are using SMS texting to inform people of outages, and even alerting customers about the best times to consume power when rates are lowest. And, restaurants use it to offer coupons and let their customers know what's on the plate for the daily lunch special.
Overall, mass texting is considered the most effective and easiest way to notify large groups of people and will be permeating the business models and cultures of most organizations in the next couple of years as it is adopted into the mainstream for marketing and communication purposes.
There is one big caveat. Those who use the technology need to be very careful about securing collected data and insuring that all recipients have opted-in to receive messages and that no one ever receives messages who hasn't asked to be put on a text list. There are several ways to compile your opt-in and a professional text messaging service can help you.
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