Broadcasting real-time text polling results attracts more viewers and sponsors.
Here is a quick example: Let's say the question of the day is: "Do you like mom's apple pie?"
If YES, then text the letter Y to the number 12345
If NO, then text the letter N to the number 12345
Within seconds, viewers grab their cell phones and begin texting their opinion into the station. Instantaneous real-time results are compiled online and integrated with a news scroller or sidebar so viewers can see all the votes being tabulated.
Your response rate will be higher than ever. Why? Because no one has to leave the couch or lounger to vote. No one has to call. No one has to send an email. Your viewers' mobile cell phones are within arms reach and it only takes a few short seconds to vote. The excitement will only intensify as they watch their votes being broadcast live -- your audience and your anchors will be seeing the results at the same time!
Now you can poll your audience about anything, at anytime -- engaging them in ways that would have been impossible just a few years ago.
There are strong psychological factors at play when your viewers can see the results for themselves: They know their opinion counts, they know they can make a difference, and most of all, they understand that you really care about what they think. That bond improves your brand, makes the news more interesting, and attracts a larger audience.
People are texting more than talking, using text as the primary means to communicate in their personal lives.
Texting is the preferred way to communicate because it's fast, easy and discreet. Text SMS (short message service) voting is nothing new. You see it all the time on network reality shows. But what you don't see are the instant results being broadcast. (The vast majority of shows ask viewers to wait a day or two to see results, and even then, the audience rarely, if ever, actually sees the voting totals.)
That's all about to change and television stations and news departments are about to take "audience participation" to a new level, thanks to technology and being able to broadcast live. Quite simply, real time broadcasting of text polling results on television is transforming the way network and local TV stations engage and interact with their audiences.
The idea of television stations sending traffic and news text alerts is nothing new. But posting live text polling results is ushering in a whole new era of audience interactivity.
Now you can ask viewers to weigh in on the pressing issues of the day. With virtually no ramp up time required, you can just log into your secured text polling account online, and with just a few clicks, launch your next polling program. Ask your question on the air, and watch what happens -- votes from listeners will immediately be registered and the system will update the results every 12 seconds. Your polling questions can be multiple-choice, or simply yes or no. You have the flexibility to design your text voting program any way you want, and have some fun with it at the same time. Everything is geared with the viewer in mind.
Advertisers prefer sponsoring interactive services.
Why are advertisers attracted to text polling? Simply because their name is on the screen during the newscast, right next to the vote tabulation bar. Viewers can't miss it and advertisers love the idea of being part of something that interacts with the audience. Moreover, advertisers get their name in the text message that is automatically sent to the voters as an acknowledgement that their vote has been received. It's a win-win-win situation -- for the station, the sponsors and the viewers.
- Text polling can boost ratings by enabling your viewers to actively participant in your broadcast.
- Poll your audience on any issue, at any time, and show real-time results.
- No hardware or software necessary. Everything is online and "in the cloud," accessible 24/7.
- Fast, easy, set up.
- Attract new viewers, especially younger ones, who are looking for new ways to engage themselves and have their opinions counted.
- Real-time text voting brings "audience participation" to a whole new level, redefining how stations bring interactivity to their news broadcasts.
- Strengthen advertising and sponsor support by offering a new polling venue that can be displayed anytime during your news broadcast -- giving advertisers a larger audience and longer exposure. You can also automate a text response that acknowledges the vote and includes the sponsor's name.
- Texting is the most favored way to communicate. 85% of adults have mobile cell phones and are texting more than talking.
- Your audience can text their votes from the comfort of their chairs. No need for anyone to go to a computer to cast a vote.
- Data is safe and held in a highly secured and redundant environment.
- Tremendous cost savings and value with monthly or prepaid plans.
- Excellent customer service to help you every step of the way.
Text SMS Voting for Sporting and Cultural Events, Radio and Television Promotions
Shows and sporting events can take on a life of their own and mass SMS texting will enable you to sell more tickets, increase patron and fan satisfaction, and handle crowds more efficiently. Announcements and notices to sports fans and cultural patrons is the perfect way to keep people informed about special promotions, discounts, schedules, unsold tickets, parking status, and even cancellations. Picture this: You have a stadium filled with 20,000 people and you want them to vote for the game's MVP. After posting the information on your scoreboard, and giving the top players an A, B, C, D, designation, you can have everyone text their vote. Your fans will be able to see real time results on your scoreboard. You'll be able to see real-time results and post the winner's name on the score board within a minute or two. Now that's what you call "audience participation!"
SMS Text Voting, Polling, and Campaigns
If don't know what your customers, fans or patrons are thinking, you're dead in the water. But now, you can engage your contacts in ways that were unimagined just a few years ago. You've already seen this technology in action -- network reality shows enable millions to text their votes for their favorite singer or dancer. It's the perfect way to encourage participation in almost any type of promotion. In the political realm, analysts say that one of keys to President Obama's campaign victory was texting his supporters. It kept everyone in the loop and people were able to get late breaking announcements before they heard it on the news, allowing millions to feel they were on the inside track on the road to the White House. Text SMS service can be a very important 2-way street -- not only will it keep your contacts informed, but keeping you informed as well. Instant text voting and polling allows you track trends in real time and reply messages can be changed at any time to stay current with news and thinking.
Text Blasting College Reminders, Notifications and Emergencies
College students are a moving target but there's one thing you can count on -- they're all texting! If you want to quickly send reminders and notifications out to students, texting is the way to go. In fact, recent surveys show that when asked how they prefer to receive messages, 59% of the students say they want text messages versus 17% who favor phone calls. Amazingly, only 7% wanted email notifications because "it's too slow." That's why more and more schools are adopting texting as the primary way to communicate announcements such as registration and payment deadlines, admission requirements and advisement appointments, event notifications, welcoming announcements, alumni alerts, school closings and emergency notices.
Texting for Electric and Gas Utilities
Want to see how texting is changing the way utilities do business? Add this number as a new contact on your cell phone: 85700 Then send the word "power" to that number. Watch what happens in a matter of seconds. Now you can prevent outages while saving customers money at the same time by instantly communicating with users who need to know when opportunities arise to grab discounts. But that's just one small example. Text applications are limitless and you can even remotely monitor power and water meters, communicate emergencies, take surveys, coordinate field workers, and dramatically improve customer satisfaction and interactivity. And you can do all of that without adding overhead expenses.
