GOTV - Get Out the Vote - Campaign Robocalls Reach Voters

Candidates or their spokespeople can send out pre-recorded messages via phone to thousands of voters simultaneously for a fraction of what it would cost to send campaign literature through the mail.

You can learn more about using Monarch Broadcast GOTV robocalls to your advantage here:  http://www.monarchbroadcast.com/political_robo_calls

GOTV (Get Out the Vote) robocalls are a valuable campaign tool for candidates who are looking for a targeted and inexpensive method to remind voters about election information. 

Fact is, people do really forget to vote and the United States has one of the lowest voting rates in the free world hovering around 50% at a time when many European countries average well over 80% turnouts.

Political candidates running for office only need a phone list, usually obtained from their local or state election board or commission, and a script which can be recorded over the phone. The vast majority of states legally allow candidates to use robocalling, despite other restrictions such as the national Do Not Call list.

There are some "best practices" which candidates should use to avoid having a robocall campaign backfire. GOTV robocalling is a very powerful technology, which if abused, can easily become and uninvited intrusion into voters' lives. That's why it is very important that the technology is used effectively and sparingly.

Here are several rules of thumb that candidates and their managers need to keep in mind:

First, keep your recorded message to 30 seconds or less. If you are responding to a last minute attack, you can go longer, but it's best to go short and be upbeat. For example, "Hi, this is Tom Jones and I wanted to offer a last reminder about tomorrow's election. Thank you for the wonderful support you've given me during the campaign, and I look forward to serving you as your new State representative. Thank you again and remember to vote for Tom Jones."

Second, send your message during the daytime hours and not in the evening. The object is to leave as many messages on answering machines or voicemail as you can. Is it less disruptive and you will disturb fewer people in the process, especially eating dinner or what they consider family time. Moreover, they can listen to the message at their convenience.

Remember, most robocall services are capable of delivering a message to both a live answer (when someone says, "Hello.") or an answering machine. The technology is about 85% accurate in determining the difference. You can even deliver a different pre-recorded message to a live answer than you would for an answering machine, but the vast majority of candidates use the same message for both.

Third, when it comes to recording your message -- practice, practice, practice. It usually takes four to five rewrites of the script to get it to where you want, and then candidates need to practice reading it aloud several times to feel comfortable with it. Doing a good phone message recording is just as important as doing a recording for television or radio. In fact, it might be more important, because your message will be targeted and delivered to prime voters, unlike radio or television ads which are played to people who won't or can't vote in most cases.

Overall, a GOTV robocall campaign can prove to be very effective in political campaigns to get out the vote, while enhancing name recognition and voter interest. The key is to use the technology wisely by following a few simple rules.

 

GOTV (Get Out the Vote) Robocalls Can Help and Motivate Voters

If you are interested in getting information about GOTV robocalls, just click on this link to go to our: Political Robo Call page

A properly managed and planned robocall campaign can help a candidacy, but on the other hand, if it thrown together at the last minute, it can actually backfire.

Robocalls, also known as voice or phone broadcasting, or call blast, is a very powerful, and in many respects an intrusive, technology that has to be handled professionally.  Like fire, it can be a wonderful and useful tool, or it can lead to destruction.  So make sure you are prepared to execute a well thought out plan.

Your GOTV robocall plan should incorporate three important elements:

1)  Your script.  Practice, practice, practice!  Keep reading it aloud and make sure it sound natural and flows.

2)  Your list.  Make sure your list(s) are in the proper format with 10 digits, including area code, in the same phone number column.  Try to eliminate the duplicates.  (If you can't eliminate the duplicate numbers, we can do that for you at no cost.)

3)  Your timing.  Be sure to call during the day with the objective of leaving as many messages on voicemail or answering machines as possible, so as to not interrupt the recipients routine.

It is the law that you have to identify yourself and include a Caller ID number.  (This prevents unethical candidates from sending out messages that look like they are coming from YOU or someone else, and are designed to infuriate the voters.)  Beware.  Robocalls can be used for unethical purposes and best to deal with a provider, like us, that will not accept business from clients who want to use the service in an underhanded way.

Try keeping your message to less than 30 seconds and speak clearly, using your script.  Best practices for GOTV robocalls may sound like common sense, but unfortunately, most candidates and campaigns do not give these issues any thought except at the last minute.  Think and plan ahead and let the technology for you, instead of against you.
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