No Wonder Voters Hate Political Robocalls - How to Follow the Law and Be Respectful

When the "silly season" is in full swing and voters are deluged with political messages from all sides, the outcry is totally predictable.  Voters hate the negative TV ads, they hate the onslaught of robocalls, and they hate all the politicians in general.  There's a time -- usually the day before the election -- where everyone reaches a saturation point.  They just can't take anymore.

The reaction is understandable.  Elections go on for way too long.  What people would like to see concluded in weeks, take months, and in the case of presidential elections, even years.

If you are a candidate, or work for a candidate, there are few things you need to consider. 

1)  Be respectful of the voters and the law.  There are several states where political robocalls have been banned outright -- California being the largest.  Make sure that you are familiar with your state laws and comply with them.  If you want to be a lawmaker, the last thing you want to do is start off by breaking the law.  Moreover, you don't want to be intrusive.

2)  Despite the backlash, someone will win the election and it might as well be you.  So understand that while your messages may not be well received, your opponent is in the same boat.  It's a question of WHAT your message is, and HOW you deliver your message.

3)  80% of the money you will spend on mass media, such as television and radio, will be wasted because most of the people who will listen to your message won't vote anyway, or can't vote for you because they don't live in your district.

4)  There are really only two forms of political communications that can target people who will vote (prime voters.)  First is snail-mail, which can be very effective, but also very expensive.  Most candidates send out large postcards.  And second, political robocalls, which are very inexpensive and can be effective if used the right way.

5)  Political robocalls can backfire because they can be very intrusive.  However, if you carefully time your calls to maximize the number of your messages that will be left on voicemail or answering machines, you can create and manage a very successful robocall campaign that does not interrupt or upset your voters' routine, and at the same time, will deliver a message that can strike a chord.

Whether you have to answer a last minute attack, or just want to thank the voters for their support and remind them about heading to the polls, political robocalls can be one of your most powerful and cost effective campaign tools that can turn the tide in your favor.  Just think -- if political robocalls are so bad, why do the vast majority of winning candidates continue to use them?  It's about knowing how to use the technology to your advantage and constructing a message that will be welcomed.

As an example, if you wanted to thank the voters and remind them to vote, this could be your script:  "Hi, this Mike Brown and I wanted to extend you my sincere gratitude and appreciation for all the support you've shown me during these past weeks.  With your continued support and vote, we can win tomorrow and forge a brand new partnership between the people of the district and our state.  Again, this is Mike Brown, thanking you, and reminding you, to exercise your right to vote tomorrow.  Together, we can see new day for our community."

We've worked directly for hundreds of victorious candidates who have used robocalls very effectively because they have taken then time to plan, prepare and execute their campaigns with precision and forethought.  We'd be happy to discuss with you the key elements in launching a robocall campaign. 

Get Out the Vote: Political Strategies for Election Day Success!

The best strategies to get-out-the-vote (GOTV) for political campaigns on Election Day can vary, with several being used simultaneously.  There isn't just one way to encourage voters to get to the polls.  A variety of marketing strategies need to come into play, some more expensive and time consuming than others.  

Part of our job here at Monarch Broadcast is to help candidates maximize their chances by offering several communication platforms that have always proved to be effective.  Give us a call at 888-387-8636 and we'll help anyway we can.  We have many years of political consulting experience in getting candidates who work with us elected. 

Here are the top 3 strategies you need to keep in mind as you approach Election Day:

1.  Successful candidates focus on targeting specific groups with relevant messages.  Creating a targeted message and sending it to a related group (seniors, 30 something's, families) can go a long way toward making a positive connection within that group's subset.  You will want to keep in mind, however, that relating to voters' concerns is more important than doctrine.  For instance, sharing what you think about fixing the streets and local taxes will have a lot more impact than talking about general topics like the current debt ratio.  In other words, keep it personal and down to earth.

2.  Successful candidates focus their time and money on the individuals who are most likely to vote.  In order to do this you need to find out who your "prime voters" are that have voted in the last two elections.  This data is commonly accessible at election board offices.

3.  Successful candidates understand that the things they don't say are much more important than the things that they do.  You don't need to have the answers to every question or on every topic.  You just need to establish that you have the character and good judgment to deal with the unknown issues that may surface following the election.  Most important of all, always keep it cool and calm.  In other words, don't overreact, regardless of the temptation.

How successful your political strategies are will largely depend on your budget.  Well thought out television ads can be very effective, however they are also expensive and very few people who see them will, in fact, vote.  Another effective political strategy is targeted direct mail, however it can be pricey as well.

One of the most cost effective ways to target voters is to hold a Town Hall Teleconference which makes it possible for the political candidate to communicate with thousands of key voters simultaneously over the telephone.  It's also possible to for voters to ask questions.  In addition, this amazing technology allows you to take instant polls and surveys that can be used later to determine how individual voters genuinely feel about a wide variety of issues.  Simply put, you can obtain a report right after the teleconference and determine who voted yes or no on every issue raised or question.  Additionally, you won't need any software to hold a teleconference because the system's cloud service is available to you.  All you need is a phone line and internet connection.

Another strategy that is the subject of heated discussions in political campaign circles is the use of robocalls -- pre-recorded, automated calls that are blasted out to voters.  Studies have shown that it actually doesn't have a significant effect one way or another.  Success, however, depends on the quality of the message, the length and the time of day they are sent out.  Overall, despite shortcomings, candidates and their advisors keep using robocalls to respond to last minute attacks and to get out the vote reminders.

Political campaign strategies are utilized to manage the candidate's resources and time more effectively.  The best strategies usually end up being the easiest, most common sense approaches to getting the approval and earning the loyalty of the voters.

Pros and Cons of Various Political Communication Tools

Organizing a political campaign can be a daunting task with a thousand moving parts.  But with proper planning, and with the proper allocation of resources, you can increase your chances of victory.  As far as political outreach and mass media is concerned, you only have a few choices.  Here is a quick summary:

Traditional Press:  Are people still reading newspapers?  Well, yes, but far less than they used to.  If are in a big town, see if you can get to meet with the editorial board in hopes of getting an endorsement.  Other than that, newspaper advertising is very expensive.  Though most newspaper readers are voters, not all voters read the newspaper.

Radio Advertisements:  Radio stations will be happy to share with you their demographics -- the age, gender and type of people who listen to it.  So if you are going after the senior vote, you won't be putting your ads on the heavy metal station.  Audiences are limited compared to the whole voting population since people are turning to streaming services such as Pandora.

Television Ads:  This is very expensive medium, yet very popular with political organizers as well.  A good ad can be very effective, but a bad ad can kill a campaign.  Television gets high marks in building name recognition, but the message is scattered and chances are, upwards of 90% of the people viewing your ad don't vote, or can't vote because they don't live in your district.  Look at television as a shot-gun approach -- wide coverage but far from targeting your specific audience or constituency.

Direct Mail:  Another expensive way to get your message out but extremely targeted.  Using direct mail -- also known as snailmail -- can get you message into the hands of prime voters, those who have a history of voting at every election.  Prime voters are the holy grail in politics and the ONE group you need to focus most of your attention and resources on.  only getting to the people you want to reach.  Most political operatives have abandoned the idea of a "letter" and instead rely almost exclusively on the large post card format.  They are easier to handle, cheaper to mail and can make a quick impression.

Political Robocalls:  Prerecorded messages that can be sent to individual phone numbers by the thousands.  Generally, a fraction of the cost of any other form of campaign communication, yet can backfire if used indiscriminately.  Voters hate getting several calls, each from a different candidate, on the last day before election.  You can mitigate the negative aspects of robocalls by calling during the day and leaving as many messages on voicemail and answering machines as you can, thus avoiding the intrusive nature of the calls.  Never call during dinner time and some suggest that you don't call on Sundays either.  You can ger more tips on political robocalls here: http://www.monarchbroadcast.com/political_robo_calls

Town Hall Teleconference:  This is an amazing technology that enables you to gather thousands of voters into a teleconference at once.  It would be similar to having your own radio show, but over the phone. The online system calls each voter and invites them to join you in a virtual "town hall" meeting format. They can accept or decline.  If they accept, they can listen in to your teleconference, and if you want, they can ask you questions (screened).  If you want, the service can be interactive.  This quite popular with elected officials that cover wide geographic areas and much less expensive than renting halls, and performing the logistics of trying to set up a physical meeting location and time.  The use of this service, also known as tele-town hall, is growing rapidly.  You find out more about it here:  http://www.monarchbroadcast.com/town_hall_teleconference.html

Robocall Guidelines for Political Campaigns and Candidates

We've been assisting candidates for years with their robocall campaigns and it's one of our core services here at Monarch Broadcast.  Our experience, coupled with a focus on best practices, has enabled us to provide candidates with this powerful technology in a way that maximizes its reach and produces positive results.

You can go to our Political Robocall page directly, by clicking here: http://www.monarchbroadcast.com/political_robo_calls

It's also important to work within the law.  Political robocalls are regulated in some states, and totally banned in others.  That's why it's critically important that you abide by the letter of the law.

Generally speaking, the federal government and most states permit political robocalls.  A little known fact is that candidates are permitted to robocall phone numbers that are on the country's "Do Not Call" list.  Individual state laws regarding robocalls vary, however federal law mandates that the pre-recorded messages must identify who made the call and also including the identifying address or a legitimate phone number.

While robocalling can be the quickest, most efficient, and inexpensive way to get their messages heard, it can also backfire and cause a candidate to lose votes. 

Below are a few of the most important guidelines you should consider before launching a robocall campaign:

1) The biggest advantage of robocalling is that, as opposed to radio and television, the calls can be directed to individuals who actually vote.  Furthermore, voter listings can be isolated into subgroups and specifically targeted messages can be delivered to each distinct group.  For instance, you may want to generate a different message to send to senior citizens and come up with another one for individuals living in a specific community or city.

2) It's important that you identify yourself and keep your message no longer than 30 seconds.  Unless you are responding to a last minute attack, try to keep your message upbeat and thank the voter for their support.  

3) Plan your message(s) in advance instead of waiting until the last minute. An efficiently managed robocall campaign could take weeks to put together but will be well worth the effort.  Be sure you have an effective, appropriately formatted list put together (using Microsoft's Excel program) and schedule a consultation with us.  In most cases, voter phone lists are public information and obtainable from local and/or state election boards.

4)  Most candidates wait until the day before election to send their robocall.  The problem is that all the other candidates do the same thing.  Voters get infuriated that they are being bombarded with several calls all at once.  Don't get lost in the last minute scramble for votes.  You'll make more of an impression delivering a message a few days before everyone else is in a mad rush.

5) Inform us of the Caller ID number you want voters to view, using a phone number that is associated with the campaign.  That number will receive a lot of calls since many voters will call back wondering who called them.  The best practice when it comes to robocalls is having your Caller ID number go to a recorded greeting that identifies your political campaign and allows them to leave a message.  Please know that some people will call and ask you to remove their number from your list.

6) Conduct your robocall campaigns during the day instead of during the evening hours to avoid interrupting family activities and dinnertime.  Prerecorded messages can also be left on answering machines, giving the recipients the opportunity to listen to the candidate's entire message at the time when it is convenient for them. 

7) As with any other form of political advertising, robocall service providers require payment in advance.  We will estimate the cost of your job in advance and charge your credit card, adjusting with an immediate refund credit or addition charges when we determine the final cost.  Costs can vary depending on the quality of your list.  For example, you aren't charged with undeliverable calls -- bad phone numbers, disconnected lines, and busy signals -- so it's hard to say ahead of time how many calls will actually get through.  As a rule of thumb, you can estimate that about 75-80% of the calls will get through, either to a live person or with a message left on an answering machine.

The practice of using robocalling is marked by controversy with advocates saying that it upholds free speech, while its opponents associate it with telemarketing, feeling that robocalling should be outlawed altogether. Robocalling, while it can be an effective and powerful medium of communication, at times it's the "power" that makes the receiver see it as an invasion of privacy.

All in all, if these guidelines are taken to heart, you can use robocall technology to your advantage.

To find out more about specific federal requirements and state laws concerning robocalls, visit: http://en.wikipedia.org/wiki/Robocall

Robocall Sample Scripts: How to Deliver a Powerful and Welcomed Message

Providing robocall service to political candidates is one of our core missions here at Monarch Broadcast Messaging.  If you are interested in conducting a robocall campaign, give us a call at 888-387-8636 and we'll do our best to help you every step of the way, including helping you write your script or providing you sample scripts.

You can also visit our product page here:  http://www.monarchbroadcast.com/political_robo_calls 

Obviously, what you say and how you say it are important elements in achieving robocall success.  If you've been on the receiving end of these kinds of calls, you know they can be intrusive and annoying, especially if you receive them one after another the day before election.

That's why if you are a candidate, or working for one, you need to be very careful in designing and managing your campaign.  Unfortunately, most candidates and their managers don't give robocalling much thought until the last minute which has everyone scrambling for lists of phone numbers and a script.  If you plan ahead, just a little, you can not only do a lot better, but your call can turn from a potential negative into a vote generating positive.

Remember, that unlike mass media like television and radio which sends your message to many people who don't even vote, robocalling can be focused and targeted to different segments of voters and geographic locations.  So don't waste an opportunity to create a custom message for those voters in certains areas that are concerned about a particular topic or issue.  If you want to send one message to the seniors about taxes and another message to the millenials about a new recreation center, it's easy to do.  Maybe there is particular town or neighborhood that is interested in an hot topic that will determine the results of the election.  Now you can send them a special message and let them know you are ready to help.

Get Out the Vote (GOTV) Robocall

That being said, general reminder calls can be helpful as well.  For example, a general reminder script for a robocall could say, "Good morning, this is Ed Smith.  I just wanted to remind you about the election next week and express my deepest appreciation for all the support you've shown me throughout the past months.  I am very grateful to everyone and hope you can join us in our path to victory on election day.  We need to turn this state around, and with your help, we can do just that.  Again, this Ed Smith, your candidate for State Senate, thanking you for your vote and support on election day."

Last Minute Attack Robocall

You may be a victim of a last minute attack.  Your opposing candidate may drop a bombshell at the last minute in a desperate attempt to sway the election.  A quick response will be necessary to set the record straight.  A robocall script could say, "Hello.  This is Ed Smith, running for State Senate.  Yesterday my opponent came out with a desperate last minute attack that showed his true colors.  While I have taken the high road during the campaign, my opponent has tried to drag this contest into the gutter.  Well, I'm not going there and I hope you don't either.  If he enjoys spreading innuendos, half-truths and likes smearing people now, can you imagine what he would be like as your Senator?  This district deserves a Senator who stands for decency and truth.  That's why I ask you to stand with me on Election Day and say no to those who want to distort the facts.  Again, this is Ed Smith, thanking you for your support and reminding you to exercise your freedom and right to vote."

Those are just two examples of robocall scripts.  Every campaign is different, with different issues and personalities.  You should be able to adapt quickly to the changing political tides of your own campaign, knowing full well, that we here at Monarch Broadcast stand ready to assist you in designing and executing a robocall strategy that will enhance your chances of victory.  

Political Robo Calls - Sending Calls Without Angering Voters

If you are running for election, there is one thing you don't want to do --  spend money to anger the voters.  We at Monarch Broadcast are committed to helping you avoid that mistake.

In many ways, political robo calls are the bane of the electorate -- a cause of misery and pain so pervasive that it has prompted some voters to spew venom against the best intentioned candidates. Websites have popped up calling for the abolishment of robo calls, with some voters promising to vote against any candidate who intrudes into their homes with a pre-recorded message on the phone. Some pollsters have determined that these automated calling systems don't sway voters' opinions one way or the other.

So why then, do politicians continue to use this technology at the very risk of their own candidacies? And why have they exempted themselves from their own laws and allowed political robo calls to continue?

There are several reasons why the practice of sending robo calls has remained on the list of staple campaign tactics:

First, robo calling is one of the least expensive ways to deliver a targeted message to voters. It is a fraction of the cost of television, print and mail, and it can be sent to those voters who are most likely going to show up at the polls.

Second, there is virtually no ramp up time in getting robo calls out so it is an ideal way to respond to last minute attacks, or to get information to voters during teh last days of the campaign.

Third, some speculate that the people who complain about automated calls are most likely not going to vote anyway. In fact, some candidates believe the calls have been partly, if not largely, responsible for their victories. Some candidates also believe that negative calls against them, have been responsible for their defeats.

How can candidates send out pre-recorded message to voters using robo call technology, without upsetting or stirring the ire of voters? Here is a list of things candidates can do to help themselves:

1) Send out calls during the day when most people are not home. That way, you don't intrude on peoples' lives or routine. 70% of the homes are vacant during the day and you can have your message programmed to be left on voicemail or an answering machine. Folks can listen to the message at their convenience.

2) The old KISS rule applies -- Keep It Short and Simple. Try keeping you message to 30 seconds or less. Positive messages work better than negative ones. Be sure to thank the voters for their support and remind them to vote.

3) Spend time and thought in preparing your message and planning your robo call campaign. 99% of the candidates throw a robo call campaign together at the last minute and rush through the process. There is no reason you can't plan your script and phone lists a couple of weeks ahead of time.

4) Limit yourself to one call, and at the most, two. Remember, other candidates may be using robo calls as well. And there's the rub. Voters can tolerate a call or two, but not 10 calls on the day before the election. This is a very powerful technology and can be abused. Use it sparingly.

Overall, candidates can successfully send robo calls as part of their campaign if they approach the medium carefully and considerately. There is a fine line between bothering the voters and getting them information that will help them in their decision and encourage them to get to the polls.

For more information on how we can help, give us a call at 888-387-8636 and we'll give you some ideas on how you can set up an effective robo call campaign.  Or click here to go to our product page: http://www.monarchbroadcast.com/political_robo_calls

Auto Calling - Automated Robo Calls Get Alerts Out Quickly


Auto calling, also known as automated robo calls or phone blasting, is a technology provided by Monarch Broadcast Messaging that can dial thousands of phone numbers at once and deliver a pre-recorded message to recipients. Messages can be delivered to people who answer live or they can be left on voicemail or answering machines for later retrieval.

Auto calling is initiated "in the cloud," in other words, online. So there is no need for any special equipment or software to send alerts over the phone. Everything can be accomplished in four easy steps, once you establish an account with a service bureau:

1) Prepare a list of numbers, including area codes, on a database spreadsheet such as Excel. The better you prepare your list, the more success you'll have in reaching people. Once your list is done, you can simply email it to your auto calling provider.

2) Decide what phone number you want to use for your Caller ID. Where do you want to show the call is coming from?

3) Write your script. What kind of message do you want to convey? Is it an urgent message? A reminder for an appointment? Explaining what time a service or delivery will be made? A political call?

4) Record your message. You can record right over the phone with your provider, or email an audio file.

That's it. Your auto calling service provider can handle the rest. Just set the time you want your job to go out, and your calls can be delivered in a matter of minutes.

It's important to keep in mind that, in general, new federal laws make it illegal to use auto calling technology to send sales or telemarketing messages unless you have express written permission from those people you are sending the message to. Political robo calling is permissible, unless otherwise prohibited by state law. The federal government also allows "informational" calls such as appointment reminders or alert notifications.

Auto calling is a very powerful medium, and if used incorrectly, it can backfire on users who turn a welcomed call into an intrusion. Be careful on how you use the service. It can be the most cost effective and fastest way to get messages out, but on the other hand, it can also cause consternation. So approach your project carefully and with expert advice. Just follow a few simple rules and you'll discover how easy it is to take your messages to the masses.

You can get more valuable information about auto calling services here:

Professional Robo Call Services: Three Reasons to Get Professionals to Help with Your Next Robo Call Campaign

There are several reasons you want to consider as you plan your next voice broadcasting, or robocall, project.  Here is a quick summary of some important considerations and things you should think about:

1) The law is a minefield when it comes to robocalls and you want to make sure you are dealing with reputable and experienced professionals who know what they're doing.  Have people been fined for illegal calls?  Yes, they have.  So you want to make sure you are obeying the letter of the law and dealing with an established company, like Monarch Broadcast Messaging.  Did you know, for example, that it is illegal to send messages selling products or services to residential phone numbers, without prior written consent?  That is part of new federal regulations that are very stringent and specific.  There are some "clubs" that are set up that actually send out recorded messages that sell the service to send out recorded messages!  That is blatantly illegal and those who participate in such schemes are subjecting themselves to the risk of being prosecuted.  It's always better to be safe than sorry, so dealing with a professional robocall service is strongly advised.  Let us know what you would like to do, and we'll do our best to give you the information you need to be compliant. (We are not lawyers and when it comes to the "gray" area, it's always best to consult with a legal professional who can give you specific advice.)

2)  Doing business with professionals in the field will also provide you with important tips that come with experience.  For example, when is the best time to send a robocall?  How long should a message be?  What's the best pricing structure so you know you are getting the most calls out for the least price?  How reliable is the voice detection software to determine whether the call is being answered by a live person or an answering machine/voice mail?  There are dozens of vendors to choose from, and hundreds of ways you can prepare and send a robocall -- a professional company can keep you on the right track.

3)  Lastly, it's all about customer service.  It's about picking up with phone and knowing that you will speaking with a live, knowledgable, and helpful person who can assist you ever step of the way.  Everything from answering your questions, setting you up with the most appropriate program and plan, to making sure your recordings are of the highest quality and have been prepared correctly.  We believe we excel at many aspects of our business, but we put Customer Service at the top of the list.  It's the reason why our hundreds of customers keep using our service and referring us to their friends and associates.

So if you are looking for a professional robocall service, just give us a call at 888-387-8636, or use the Contact button at the top of this page, and let us know how we can serve you.  We look forward to showing you what we can do.

Political Robo Calls Help Candidates Deliver Important Messages in Minutes

If you are searching for information on Political Robo Calls, please visit our Robo Call page.  You'll find what you're looking for there.  We are one of the nation's leading providers, and pride ourselves on superior customer service.

Meanwhile, here are some of our recent Monarch Broadcast press releases which we send to the world via the PRLog service.  The releases help provide information for those looking up specific services and keywords on the Internet.





If you are interested in any of these topics, please give us a call at 888-387-8636 and we'll fill you on the details.

Broadcast Calls

If you are looking to broadcast calls to a large number of people for informational, organizational or political purposes, we can help you.  Our system is already set up and ready to go.  Since you share the phone broadcasting system with our other customers you have the advantages of the most technically advanced platform at a fraction of the cost it would be if you did it yourself.  That's the beauty of outsourcing and why most companies find they can save money -- not only that, but it allows to focus and concentrate on your core business.

You'll find broadcasting calls is the simplest, easiest, fastest and least expensive way to get out announcements, notifications, and important updates to your contact list.  Once you set up an account, and get your phone list prepared, there is virtually no ramp up time.  You can get messages out in minutes to thousands of contacts.

So if you need a message delivery service that can send your voicemail to hundreds and thousands of contacts instantly, you've come to the right place.  Give us a call and let us know what you are trying to do, and in return, we promise you to our best to give you the tips and pointers you'll need to get the job done.

Welcome to the world of technology -- it's amazing what you can do today that was nearly impossible only a few short years ago.

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